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PINELLAPI
Pinellapi is a Stockholm based bag line launched in 2010.
The bag collection balance between contemporary expression and traditional crafts. The designer Maja Pinellapi Helldén believes in modern approach without losing old techniques. Representing design authenticity and with devotion to the material- the bags are handcrafted in Sweden from genuine leather of highest quality.
Influenced by the movement – from the raw landscape of the Swedish countryside to the urban way of living.
PINELLAPI unique bags are made for individuals, rather than female or male. Constructed with the functional details and bonus features in order to become essential. To create a long lasting relationship with the carrier. Each bag in the collection is presented in limited editions and the pieces can be made to measure.
The debut collection is called PLANES- a visual time capsule.

It´s about integrity above illusion. Inspiration above aspiration. Ideals above ambition. It should be about meaningful consumption and the ultimate act of possession.